Our research approach.

Grian Market Research is built on a simple idea: small businesses deserve the same clarity about their market that large organizations take for granted.

Our methodology combines local data sources, pattern analysis, and disciplined observation, translated into plain-English insight you can actually use.

  • Local competitor movement and strategy
  • Review trends and customer sentiment
  • Pricing shifts and visibility changes
  • Early warning signals in your territory

A brief explanation of our approach.
Watch the overview.

The data we analyze.

We focus on publicly observable, ethical data sources that reflect real customer behavior and competitive activity in your local area.

  • Online reviews and rating patterns
  • Review velocity and sentiment shifts
  • Business listings and visibility changes
  • Service and pricing signals
  • Competitive positioning indicators
  • Territory-level market coverage
We do not scrape private data or use invasive tracking.

How we identify meaningful patterns.

Individual data points rarely tell a story. Patterns over time do.

We look for changes that repeat, accelerate, or cluster — signals that suggest a real shift in your market rather than noise.

Movement patterns.

We monitor which competitors are gaining or losing momentum across visibility, review activity, and positioning. Helping you see directional shifts before they become obvious.

Behavior patterns.

We analyze how customers are responding differently over time, identifying changes in expectations, priorities, and satisfaction reflected in reviews and feedback.

Gap patterns.

We identify areas where demand is present but coverage, quality, or clarity is missing. Revealing overlooked opportunities others aren’t addressing.

Built specifically for local markets.

Our work is territory-level by design. We analyze competitors and customer behavior within the specific geographic area where you operate — not broad averages or generic benchmarks.

We map your local market.

We define your local territory, identify relevant competitors, and establish a clear baseline. So changes can be measured accurately over time.

We track movement and patterns.

We monitor reviews, visibility, pricing, offers, and new entrants to understand how your market is evolving and where momentum is building or fading.

You receive clear briefings.

You receive concise, plain-English briefings explaining what’s happening, why it matters, and where your attention is best focused next.

One Business Per Area

Because we work with only one business per local market, our research stays focused, unbiased, and strategically protective.

Ethical and independent by design.

Grian Market Research operates with clear ethical boundaries. Our goal is insight, not intrusion.

  • We analyze publicly available information
  • We do not access private customer data
  • We do not work with direct competitors in the same area
  • We do not sell or share research across markets

This keeps our work credible, and your position protected.

How insights are delivered.

Our findings are designed for owners who don’t have time to interpret charts or dashboards.

Clear summaries.

Short, structured briefings that clearly outline what changed in your market and why those changes matter for your business.

Plain-English explanations.

No jargon. No assumptions. We translate complex market activity into clear, straightforward language you can quickly understand.

Practical focus.

We highlight where attention, testing, or caution is most warranted. So you know where to focus next without distraction.

Research that brings clarity — not complexity.

Our methodology exists to reduce uncertainty, not add to it.

We observe your market carefully, interpret it responsibly, and share only what helps you make better decisions.